Enterprise Data Deduplication

Enterprise data,
finally in sync.

Duplicate records quietly undermine your CRM, reporting, and operations. DeDuplica detects, reviews, and resolves them — across your enterprise databases, at scale, with matching rules you control.

Works with your existing data sources

Microsoft Dynamics 365 CE Dynamics 365 CE
Dataverse Dataverse
Microsoft SQL Server SQL Server
PostgreSQL PostgreSQL
MySQL MySQL
MariaDB MariaDB
Oracle Database Oracle
The Problem

Bad data is expensive

In large organisations, data accumulates across systems, migrations, and integrations. Over time, duplicates erode the single source of truth you need to operate with confidence.

📋

CRM records you can’t trust

Sales teams working with multiple versions of the same customer — different addresses, different history, different owners.

📊

Reports that contradict each other

Aggregated metrics built on duplicated data produce figures that senior leadership can no longer rely on.

🔄

Integrations that multiply the mess

Every system-to-system sync is an opportunity to duplicate further. Without deduplication in the loop, the problem compounds.

⏱️

Manual cleanup that never finishes

Spreadsheet-based deduplication projects take months, go stale immediately, and can’t scale to enterprise volumes.

How It Works

Three steps to clean data

DeDuplica is designed to get you from simple configuration to clean data quickly, without requiring specialised data engineering resources.

Connect your data source

Add a connection to any supported system — Microsoft Dynamics 365, Dataverse, SQL Server, PostgreSQL, MySQL, MariaDB, or Oracle. Credentials are stored securely and never leave your configured environment.

Define your deduplication rules

Create a Job targeting a specific table. Select the fields to compare and choose a matching algorithm per field — exact match, fuzzy text similarity, phonetic matching, or nickname resolution. Combine multiple fields to model your exact business definition of a duplicate.

Review, merge, and automate

Found duplicates are logged for review. Where supported (Dynamics, Dataverse), records can be auto-merged according to field-level merge rules you define. For other sources, webhook callbacks let you process results programmatically. Schedule runs to keep data clean continuously.

Capabilities

Built for complex, real-world scenarios

DeDuplica goes beyond simple exact-match detection. It is built to handle the ambiguity and inconsistency of enterprise data at scale.

🧩

Fuzzy & phonetic matching

Detect duplicates even when spellings differ, names are abbreviated, or data was entered inconsistently across systems.

🔗

Multi-field composite rules

Combine multiple fields — name, address, phone, email — each with its own algorithm and weight, to precisely reflect your business logic.

⚙️

Configurable field-level merge

Define per-field merge strategies: keep master, keep most recent, keep longest, or custom priority rules. DeDuplica pre-builds the merged JSON for you.

🔁

Webhook-driven integrations

When automatic merge isn’t available, trigger webhooks with full duplicate context so your existing workflows or ETL processes can take action.

🗓️

Scheduled & recurring runs

Configure jobs to run on a schedule so your data stays clean on an ongoing basis — not just after a one-off clean-up project.

🏛️

Local processing for compliance

Enterprise plan supports deploying a local agent inside your own infrastructure. Your data never leaves your network — DeDuplica orchestrates; you retain full control.

🚫

Exclusion learning

Mark a pair of records as “not duplicates” and the system remembers. Stop being notified about false positives you’ve already reviewed.

🌐

Multi-source support

Connect to Dynamics 365, Dataverse, SQL Server, PostgreSQL, MySQL, MariaDB, and Oracle. One platform, all your enterprise databases.

📋

Full duplicate log & audit trail

Every run produces a structured log of found duplicates, actions taken, and merge outputs — keeping your team informed and audits straightforward.

The Platform

A purpose-built tool — not a bolt-on feature

DeDuplica is a dedicated deduplication platform with a clear, focused interface designed for administrators, data stewards, and integration teams.

DeDuplica dashboard overview
Plans

Start free. Scale when you’re ready.

No credit card required to start. Upgrade as your data volumes grow.

Free
£0 / month

Evaluate DeDuplica and get started with smaller datasets at no cost.


  • Up to 1,000 duplicates per run
  • Scans up to 10,000 records per job
  • Up to 5 matching fields per job
  • All supported data sources
  • One deduplication per day
  • 90 days log retention
  • Webhook support
Start Free
Standard
£199 / month

For growing teams running regular deduplication on production data.


  • Up to 10,000 duplicates per run
  • Scans up to 100,000 records per job
  • Up to 10 matching fields per job
  • All supported data sources
  • Unlimited recurring runs
  • 90 days log retention
  • Webhook support
Get Started
Enterprise
Custom from £1,200

For enterprise-scale workloads with compliance requirements.


  • Unlimited datasets
  • Up to 15 matching fields per job
  • Multiple connections per subscription
  • Local agent support — data stays in your network
  • Unlimited recurring runs
  • Unlimited log retention
  • Priority support & SLA
Contact Us
Professional Services

Data complexity? We’ve seen it before.

The team behind DeDuplica has deep expertise in enterprise data deduplication and integration. If your scenario goes beyond standard configuration — complex merge logic, multi-system orchestration, bespoke processing pipelines — we can work with you directly.

Talk to an Expert

Stop guessing which record is right.

Join organisations already using DeDuplica to maintain a single, reliable view of their enterprise data. Start free — no commitment required.

Get Started Free  → Browse Documentation

Questions before you start? Get in touch